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Social Media Marketing (SEC)

₹149.00 ₹170.00 12% OFF

These notes focus on building hands-on understanding of how social media platforms are used to create visibility, engagement, and brand value in digital spaces. The content highlights the role of audience behaviour, platform dynamics, and content planning in achieving marketing goals across different social networks.

The subject develops practical knowledge of areas such as 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠, 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠, and 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, with emphasis on real-time engagement rather than traditional advertising approaches. Ethical use of social media, audience trust, and platform-specific communication styles are also addressed.

These hard copy notes are useful for exam preparation, conceptual clarity, and developing industry-ready skills such as 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, and 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬, making them valuable for students aiming for careers in digital media and online marketing.

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