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Digital Marketing (SEC)

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These notes are designed to introduce students to the dynamic field of digital marketing and its role in modern business and communication. The content focuses on how digital platforms are used to promote products, services, and ideas by reaching target audiences effectively and ethically.

The subject explains practical concepts such as ๐จ๐ง๐ฅ๐ข๐ง๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ, ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ , ๐ฌ๐ž๐š๐ซ๐œ๐ก ๐ž๐ง๐ ๐ข๐ง๐ž ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง, ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐œ๐ซ๐ž๐š๐ญ๐ข๐จ๐ง, and ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ through real-world examples and industry-oriented practices. Emphasis is placed on understanding digital audiences, campaign planning, and performance evaluation.

These hard copy notes are useful for exam preparation, conceptual clarity, and developing job-ready skills such as ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐›๐ซ๐š๐ง๐๐ข๐ง๐ , ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐œ๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐œ๐š๐ญ๐ข๐จ๐ง, and ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ , making them valuable for students interested in marketing, entrepreneurship, and digital careers.

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