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Retail Management

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These notes present a structured academic understanding of retail management by examining how retail organizations plan, operate, and compete within dynamic markets. The content helps students analyze retail as a system that integrates strategy, consumer behaviour, supply chains, and store-level execution.

The subject develops theoretical and analytical insight into areas such as ๐ซ๐ž๐ญ๐š๐ข๐ฅ ๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ฌ, ๐ซ๐ž๐ญ๐š๐ข๐ฅ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ, ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐›๐ž๐ก๐š๐ฏ๐ข๐จ๐ฎ๐ซ, ๐ฆ๐ž๐ซ๐œ๐ก๐š๐ง๐๐ข๐ฌ๐ข๐ง๐ , ๐ฉ๐ซ๐ข๐œ๐ข๐ง๐ , ๐ข๐ง๐ฏ๐ž๐ง๐ญ๐จ๐ซ๐ฒ ๐ฆ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ, ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ฒ ๐œ๐ก๐š๐ข๐ง ๐œ๐จ๐จ๐ซ๐๐ข๐ง๐š๐ญ๐ข๐จ๐ง, and ๐ซ๐ž๐ญ๐š๐ข๐ฅ ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌ, with emphasis on analytical models and decision-making frameworks. Attention is also given to organized and unorganized retail, omni-channel retailing, and the impact of technology on retail performance.

These hard copy notes are useful for exam preparation, conceptual clarity, and developing academic competence in ๐ซ๐ž๐ญ๐š๐ข๐ฅ ๐š๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ, ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ž๐ฏ๐š๐ฅ๐ฎ๐š๐ญ๐ข๐จ๐ง, and ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐ฉ๐ฅ๐š๐ง๐ง๐ข๐ง๐ , making them valuable for students pursuing majors in management, commerce, and business studies.

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