Digital Marketing (SEC)

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These notes are designed to introduce students to the dynamic field of digital marketing and its role in modern business and communication. The content focuses on how digital platforms are used to promote products, services, and ideas by reaching target audiences effectively and ethically.

The subject explains practical concepts such as 𝐨𝐧𝐥𝐢𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧, and 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 through real-world examples and industry-oriented practices. Emphasis is placed on understanding digital audiences, campaign planning, and performance evaluation.

These hard copy notes are useful for exam preparation, conceptual clarity, and developing job-ready skills such as 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, and 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠, making them valuable for students interested in marketing, entrepreneurship, and digital careers.

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𝐃𝐮𝐖𝐚𝐚𝐥𝐞 𝐍𝐨𝐭𝐞𝐬 – 𝐇𝐚𝐫𝐝 𝐂𝐨𝐩𝐲 𝐒𝐭𝐮𝐝𝐲 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥

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